The story in plain English
What can sit behind a cup’s price?
Proud Mary says it sources high-quality coffee directly from origin and places importance on long-term relationships with producers. Its Australian business began in Melbourne and later expanded to the United States.
Some coffees cost more because of limited supply, farming conditions, processing, quality assessment, transport, roasting or the price paid through the supply chain. These factors may help explain a price, but customers can still ask for evidence.
Words such as rare, premium and direct are powerful. A thoughtful reader asks what each word means on that particular page and which details are independently verifiable.
Useful English
“Could you explain what makes this coffee different and how the price is determined?”